Gone are the days when slapping a website up was an assurance that traffic will appear from the ether. With competition as intense as ever, the "if you build it they will come" mindset simply will not suffice. Unlike social media or paid ads, people don't encounter your site throughout the course of their typical day to day activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever troubles to click past the very first page. The easiest method to grow traffic to your website is to inform everyone about it. Print the URL of your website on your service cards and at the bottom of all your marketing materials.
Place a link to your website on your social networks pages and anywhere else you can think about. The most efficient method to reinforce your website's online exposure and ranking is by utilizing a search engine optimization (SEO) strategy that focuses on website optimization as well as high quality link structure and content.
People see the worth you provide and even share it with friends. Paid advertisements are another way to get your company in front of individuals who aren't already in your circle. In either case, you don't wish to go TOO broad with the funnel, so ensure your advertisements and content relate to the perfect customer you wish to bring in.
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