Gone are the days when slapping a site up was a guarantee that traffic will appear from the ether. With competitors as intense as ever, the "if you develop it they will come" mentality just won't cut it. Unlike social networks or paid advertisements, people don't encounter your site during the course of their normal day to day activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever troubles to click past the first page. The most basic way to grow traffic to your site is to tell everybody about it. Print the URL of your site on your company cards and at the bottom of all your marketing materials.
Location a link to your site on your social networks pages and anywhere else you can think about. But the most efficient method to boost your website's online presence and ranking is by employing a seo (SEO) technique that focuses on site optimization as well as high quality link structure and content.
People see the value you use and even share it with buddies. Paid ads are another way to get your business in front of individuals who aren't already in your circle. You don't want to go TOO large with the funnel, so make sure your ads and material are appropriate to the perfect customer you desire to bring in.
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